So, what is crux? It’s the nitty gritty, the heart of the matter. It’s substance, the bottom line.
Basically, Crux merges executive-level marketing and business strategy to provide a simple, smart and affordable marketing solution for our clients. We like to think of ourselves as our clients’ in-house marketing department—outsourced. We bring the same loyalty and dedication to our clients’ mission but at the fraction of the cost of hiring and retaining a senior level marketing team.
We know the traditional agency model isn’t an ideal fit for everyone, so we take a different approach. Think of us as the “un-agency.”